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THESE ARTIFACTS WERE CREATED USING THE ADOBE CREATIVE SUITE APPLICATIONS TO DISPLAY MY APTITUDE FOR DESIGN SKILLS. THE FIRST SET OF INFOGRAPHICS TELL MY AUDIENCE A LITTLE BIT ABOUT WHO I AM. THE RHETORICAL CONTEXT OF THESES INFOGRAPHICS IS THAT THEY PROVIDE TRANSPARENCY, ESTABLISHING CREDIBILITY FOR MY BRAND. USING ADOBE EXPRESS I ADDED SHAPES, IMAGES, COLORS, AND TEXT THAT REVEAL MY CREATIVITY.
THE SECOND INFOGRAPHIC DISPLAYS MY UNDERSTANDING OF IMC THEORIES AND HOW THEY ARE APPLIED IN THE INDUSTRY. SENSE MAKING THEORY IS HOW OTHERS PERCEIVE YOUR MESSAGING AND MAKE MEANING TO IT FROM THEIR OWN EXPERIENCES. THIS IS INCREDIBLY IMPORTANT WHEN DESIGNING MEDIA BECAUSE AS MARKETERS WE NEED TO TAKE INTO CONSIDERATION THAT OUR AUDIENCE CONSISTS OF MANY DIFFERENT VIEWPOINTS, ALL WHO HAVE LIVED DIFFERENT EXPERIENCES. SO, WHEN CREATING MEDIA THROUGHOUT MY PORTFOLIO, I KNEW I NEEDED TO UNDERSTAND WHAT EACH PIECE OF MESSAGING ENTAILED AND HOW THE AUDIENCE WOULD INTERPRET MY MESSAGING FROM THEIR OWN EXPERIENCES. SITUATIONAL CRISIS THEORY IS BASED AROUND THE THREATS TO AN ORGANIZATION AND HOW THEY WILL REACT TO THEM. SITUATIONAL CRISIS COMMUNICATION THEORY ATTEMPTS SPECIFIC AND TAILORED MESSAGING STRATEGIES TO EFFECTIVELY REACH STAKEHOLDERS THAT CAN BE ALTERED DEPENDING ON THE SITUATION. PEOPLE LOOK AT OTHERS’ EXPERIENCES TO DETERMINE THE BEST POSSIBLE WAY TO APPROACH THE CRISIS. AN IMPORTANT ELEMENT TO UNDERSTAND REGARDING THIS THEORY IS THAT “STAKEHOLDERS MAY NOT ACCEPT CRISIS RESPONSE MESSAGES AS GENUINE OR CREDIBLE UNLESS ORGANIZATIONS INCORPORATE THE CONTEXT OF THE SITUATION INTO ITS COMMUNICATION RESPONSE” (ULMER, R. R., ET AL., 2019, P.25). SITUATIONAL CRISIS THEORY IS BASED AROUND CUSTOMER-CENTERED COMMUNICATION AND THERE ARE FOUR MAIN RESPONSE STRATEGIES THE ORGANIZATION WILL TAKE TO RESPOND: DENIAL, DIMINISHMENT, REBUILDING, AND BOLSTERING (ULMER, R. R., ET AL., 2019, P.25). THE THIRD THEORY EMBODIED IN THE INFOGRAPHIC IS ORGANIZATION CONTROL THEORY. THIS THEORY IS BASED ON VERBAL AND PHYSICAL ACTIONS DESIGNED TO OVERCOME RESISTANCE AND EXERCISE AUTHORITY OVER OTHERS. THE 5 MAJOR STRATEGIES OF ORGANIZATIONAL CONTROL ARE SIMPLE, TECHNICAL, BUREAUCRATIC, CULTURAL, AND CONCERTIVE. FOR ORGANIZATIONAL CONTROL THEORY, THE MOST EFFECTIVE STRATEGIES, IN RELATION TO EMPLOYEE ENGAGEMENT, ARE CULTURAL AND CONNECTIVE CONTROL AS THEY SEEM TO BE MORE FOCUSED ON THE EMPLOYEES AND LESS ABOUT TOP-DOWN CONTROL FROM EXECUTIVES AND MANAGERS. THE RHETORICAL CONTEXT OF THIS INFOGRAPHIC IS THAT IT EXHIBITS MY UNDERSTANDING THESE THEORIES AND HOW TO APPLY THEM TO IMC.
THE LAST INFOGRAPHIC WAS BUILT AROUND DIVERSITY AND INCLUSION. THIS ARTIFACT IS ONE OF THE MOST VALUABLE PIECES IN MY PORTFOLIO BECAUSE IT DISPLAYS MY ABILITY TO MARKET ETHICALLY. BY UNDERSTANDING COMMUNICATION ETHICS, I CAN COMMUNICATE IN AN EFFECTIVE WAY THAT IS INCLUSIVE TO ALL. THIS PIECE ADDRESSES THE STATISTICS OF MEN VERSUS WOMEN IN ADVERTISEMENTS AS WELL AS THE DRASTICALLY LOW NUMBER OF MINORITIES INCLUDED IN ADVERTISEMENTS. THE RHETORICAL CONTEXT OF THIS INFOGRAPHIC IS THAT IT BRINGS THESES DIVERSITY ISSUES INTO THE LIMELIGHT AND ENGAGES THE AUDIENCE TO BECOME MORE ETHICAL IN THEIR MARKETING INITIATIVES.
